On January 17, 2025, the Chinese government announced the resumption of group tours to Taiwan originating from Shanghai and Fujian, a strategic initiative aimed at normalizing interactions between the two regions. This reinstatement follows a prior ban instituted in response to the pandemic and is interpreted as an effort to rejuvenate tourism ties between China and Taiwan despite the prevailing political friction. China’s Ministry of Culture and Tourism articulated that these tours are intended to advance the mutual interests and welfare of both parties.
China has actively leveraged cultural connections with Taiwan as a strategic mechanism to fulfill its political aspirations. A report dated January 11, 2025, highlighted that by underscoring a shared cultural heritage and common values, Beijing seeks to foster a common identity among the Taiwanese populace, potentially diminishing their receptiveness to military and economic coercion. This strategic approach encompasses cultural exchanges and media specifically tailored to fit Taiwan’s audience.
As Taiwan approaches its 2024 presidential election, and in light of President Xi Jinping’s focus on people-to-people diplomacy, there have been increasing calls within Taiwan for the government to revive scholarship programs for young Taiwanese students. This initiative aims to cultivate a pool of youth capable of engaging with the Chinese government, reflecting a calculated strategy to influence forthcoming generations.
Nonetheless, despite the reinstatement of group travel, Sino-Taiwanese relations remain strained. The Democratic Progressive Party (DPP), which has held power since 2016, has witnessed a decline in relations with Beijing. In addition, military tensions have escalated following the election of pro-independence leaders, further complicating the dynamics between the two entities.
https://www.intelligenceonline.com/government-intelligence/2025/01/16/guoanbu-puts-youth-at-heart-of-taiwan-strategy,110362169-art
https://www.dw.com/en/china-prepares-to-resume-group-tours-to-taiwan/a-71320535
https://thediplomat.com/2025/01/beyond-missiles-and-trade-chinas-use-of-cultural-ties-to-influence-taiwan/